Portfolio -

Drip emails

Newsletters

Campaign content

Traffic from social posts, email distributions, sales interactions, and organic search went to the landing page with certification details and course enrollment form. Refreshed and repeated the campaign monthly for different certifications. Averaged enrollment of 200 associates per certification course.

Social posts drove awareness and interested audience to landing page.
Targeted emails sent in a workflow brought traffic to landing page to learn more and enroll.
Landing page provided enrollment details and form.

Social posts

Crafted messaging and selected corresponding images.

Authored blog articles

Article URL: https://kurkwisconsin.com/2023/08/5-jobsite-factors-contractors-evaluate/

Article URL: https://www.manpower .com/ManpowerUSA/career-success/career-advice/adaptability

Article URL: https://www.manpower.com/ManpowerUSA/career-success/job-search-advice/stand-out-in-todays-job-search

Article URL: https://www.manpower.com/ManpowerUSA/career-success/career-advice/robots-at-work

Copy editing

Edited original content provided as above by the subject matter expert and formatted the material for web delivery as seen on the right.

Video scripting

Researched the digital learning platform and crafted content for video script. Provided direction for on-screen action and display text.

View video

Interactive web experiences

Researched digital platform and developed content for interactive web delivery. Viewers benefited from a better understanding of the platform’s capabilities and a snapshot of the user experience.